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Our small businesses continue to need our support now more than ever. For twenty-three years, Lawrenceville has kicked off the holiday season by inviting visitors from all over into our businesses to collect treats at their favorite retail and restaurant locations during The Joy of Cookies, Cookie Tour.
The Cookie Tour grew to be one of the largest and most popular holiday events in the region, while also being an important revenue generator for our small businesses. The event helped to introduce new and long-time businesses to new clientele and helped to grow the vibrant spaces that Lawrenceville’s business corridors are today. With the health and safety of our community in mind, we have had to reimagine the Cookie Tour.
Last year, we invited businesses and patrons to participate in The Cookie Tour Rewards Card Program. Patrons of Lawrenceville businesses received a Cookie Rewards Card and as they visited various businesses between November 28 and December 28, 2020, they received cookies (stickers on the card) and those stickers/cookies earned them rewards.
This year, with input from our business community and lessons learned over the past two unique and challenging years, we’ve designed a hybrid Cookie Tour event. We’ll host a pre-covid style Cookie Tour event for a single Saturday in December, December 11th, from 11am to 4pm. Businesses sign up to be a Cookie Stop or a Take-A-Break Stop as shoppers explore the neighborhood. That’s right – real, edible cookies are back!
We’ll also be offering the Cookie Tour Rewards Card again. Any purchase a shopper makes at a Lawrenceville business gets them a sticker on their rewards card. Once they reach ten purchases, they will be entered into a raffle of Lawrenceville based prizes such as events, baskets, gift cards, and/or exclusive experiences.
More details at https://lvpgh.com/cookietour2021/